I’m a director who accidentally became a successful content creator—creating one of Germany’s biggest web series along the way. Then I found my way back to the “grown-up” world of directing.

I’ve been on both sides: the traditional ad world—with its endless director calls, PPMs, and cautious marketing teams—and the influencer scene, where you’re pulling off guerrilla shoots, dodging random passersby, and making viral YouTube videos with friends on a zero budget.

Now that social media has evolved into its own advertising landscape, I’m combining everything I’ve learned from my content creator days with my expertise in traditional filmmaking to help brands create content that not only works but also feels real and engaging.

I also work with brands to help them show up authentically on social media and develop custom web formats that truly connect with their audience. 

Alma Mater: Filmakademie Baden-Württemberg 

Selected Awards: 

YDA WINNER 2019, Silver 

ADC Junior, Bronze 

New York Festivals Advertising Awards 

German Digital Award 

Berlin Commercial